Meta rate card: conversation & calling charges
We pass on Meta’s WhatsApp charges at actual cost — 0% markup. You only pay Meta’s rates plus your plan.
WhatsApp message charges — India
| Category | Used for | Rate (₹ / message) |
|---|---|---|
| Marketing | Offers, promotions, product launches, re-engagement | See Meta rate |
| Utility | Order updates, payment reminders, account alerts | See Meta rate |
| Authentication | OTPs and login verification codes | See Meta rate |
| Service | Replies to customer messages within 24 hours | Free |
Rates are set by Meta, change from time to time and exclude GST. Always refer to Meta’s official pricing page for the latest numbers.
WhatsApp calling charges
Customer-initiated calls to your business are free. Business-initiated calls are charged per minute by Meta according to the destination country. See Meta’s pricing page for current rates.
Free service window
Replies within 24h of a customer message are free.
Free CTWA window
Chats from Click-to-WhatsApp ads get a free window.
Utility in window
Utility templates inside the service window are free.