How to create WhatsApp message templates that get approved

Every message you send outside the 24-hour customer service window must use a template approved by Meta.

Pick the right category

Marketing for offers and promotions, Utility for order or account updates, and Authentication for OTPs. Choosing the wrong category is a top rejection reason.

Use variables correctly

Variables like {{1}} must have sample values and should not be at the very start or end of the message.

Keep it clear

Avoid misleading claims, spelling mistakes and excessive capital letters. Add an opt-out option for marketing messages.