10 WhatsApp broadcast best practices to avoid blocks and boost replies

Broadcasting is powerful, but sending the wrong message to the wrong people can lower your quality rating.

Message only opted-in contacts

Collect clear opt-ins via website, forms, QR codes and ads.

Segment your audience

Smaller, relevant segments outperform blasting everyone.

Personalise and add value

Use names, relevant products and clear CTAs.

Watch your quality rating

If blocks increase, slow down and review your content.